Diário da Região

PORTFOLIO

4th largest newspaper in the countryside of SP

  1. Diagnosis
  2. Strategic Planning
  3. Execution
  • UOL
  • ESTADÃO
  • 2 years and 3 months 

Results:

TRAFFIC

400,000 hits at the start to 2,000,000 hits per month after 2 years

DIGITAL SIGNATURES

Nominative increase of 47% increase in conversion; 27% reduction in churn rate

AUDIENCE SOCIAL NETWORKS

330,000 followers to 571.000

E-MAILS IN THE STREAM

Current email base in the stream: 28,000 emails.
Initial base: 7,000 emails